Winehouse Marčeta
Combining the wine story and tourism through a digital experience
Meet Winehouse Marčeta
Winehouse Marčeta is a project of a long-time client with whom we’ve collaborated on developing the brand of wines and spirits. In this new phase, the client approached us with the idea of merging his winery and accommodation into a unified experience for wine lovers. The goal was to create a place where guests don’t just come to sleep, but to immerse themselves in an authentic wine culture — with tastings and a stay in modern apartments with a pool.
Challenges before the transformation
The client had separate identities for the winery and accommodation, making it difficult to communicate the complete experience. There was no centralised platform where potential guests could simultaneously learn about the wines, the accommodation, and the opportunity for organised tastings. This limited reach, especially among international visitors.
Why digitalisation?
To connect accommodation and the wine experience into a coherent whole, Winehouse Marčeta decided to develop a website that clearly communicates the offer’s benefits while motivating visitors to book and get in touch. The emphasis was placed on clarity of information, the emotional appeal of the location, and the ease of organising both the stay and the tasting.
Why we were the right choice
As a long-standing partner, we knew the client’s brand and style well. The trust built through previous projects laid the foundation for deeper collaboration. Beyond design, we handled the entire communication — from concept development to writing all website content — tailored to guests seeking more than just a standard overnight stay.
The transformation process
We created a website that combines the elegance of winemaking tradition with the functionality of a modern hospitality platform. The site is multilingual, mobile-friendly, and accessible to people with disabilities in line with EU guidelines. A booking form, apartment overview, and a section for organising wine tastings were all implemented.
Design and functionality
A visual experience that captures the spirit of the estate, paired with a structured presentation of information about the accommodation, winery, and tastings.
Technical adaptations
Multilingual support, accessibility features, and a user-friendly booking form for stays and wine tasting sessions.
Results
A new level of presentation
The Winehouse Marčeta website now enables both domestic and international guests to easily discover and book their stay while enjoying a curated wine tasting experience. The project further strengthened the winery brand through tourism, improving promotion and increasing direct bookings.
