Jasno i Glasno
A website that connects hearing and vision care with the local community
Meet Jasno i Glasno
Jasno i Glasno is the leading hearing and vision center in Pula, a place where visitors can have their hearing and eyesight tested and purchase hearing aids and glasses on-site. The client engaged us to design a new website that would clearly communicate their services, expertise, and accessibility for all generations.
Challenges before the transformation
The previous online presence was outdated and did not reflect the center’s professionalism or local relevance. Information was disorganised, navigation was unclear, and the essential sense of trust—so important in healthcare—was missing.
Why digitalisation?
Jasno i Glasno recognised the importance of a modern digital presence to improve communication with both older and younger users, make information more accessible, and encourage physical visits to the center. The website needed to be simple, easy to navigate, fast, and optimised for local search.
Why we were the right choice
Our team handled the full design and implementation of the site with a focus on user accessibility and SEO content optimisation. The content was carefully written to inform, reassure, and encourage visits—especially among the older population, for whom clarity and trust are key.
The transformation process
We created a website that reflects the professionalism and warmth of the Jasno i Glasno team. Our focus was on UX design suitable for all age groups, with a clear content hierarchy. SEO optimisation improved local visibility for hearing and vision services.
Design and content
- Modern, user-friendly design with large fonts and high contrast
- Clear content structure for users of all ages
- SEO-optimised texts for better visibility on Google
