Below, we’ve highlighted a few indicators that redesigning should become a priority for your company’s web presence, along with some negative consequences you might face if you don’t take action immediately.
If any of these statements ring true for your website, consider a redesign to win back your audience and stay relevant in today’s vast internet world.
1. Your brand message has changed
If the messages you use to represent your service or product have evolved as your company has developed, this is another sign your website may need a makeover. Since your website can be the main motivator driving visitors to decide to do business with your company, you want to ensure it serves your target audience and leaves a good first impression.
If your website does not match your brand, it needs an update. From logos and headers to fonts and designs, every element on your website must reflect your company’s brand. Otherwise, visitors will not remember your company and what it offers. Giving your website a complete makeover with a new, brand-focused design is a long-term commitment but is essential for creating a unique identity for your business.
2. Your website content is outdated
Without fresh content, your website will struggle to attract and retain visitors. A study by HubSpot showed that companies creating 16 new content pages per month attracted more than three times the amount of traffic than those creating zero to four new content pages per month.
Fresh content increases your site’s visibility in search results, improves the overall quality of your website, and keeps visitors coming back. To leverage these benefits, update your website by publishing three to four new high-quality content pages weekly.
3. It’s built in flash
If your website is still built in Flash, it’s time for an update. Although Adobe still promotes it, Flash is becoming a thing of the past. Several reasons to move away from Flash include:
- Lack of quality SEO
- Slow page loading
- Not optimized for mobile devices
As a result, updating your site becomes difficult. As you’ll see below, all the above criteria are attributes of a good website you wouldn’t want to miss. So, sorry Flash, but we’re voting you off the island.
4. It doesn't work properly on mobile devices
Statistics show that three out of five internet users visiting a website do so from a mobile device. However, if your website doesn't function correctly on mobile devices, those users may leave. You can update your website with a responsive design to make it compatible with mobile devices.
Optimizing your website for mobile devices is crucial for your online presence. 46% of people use their mobile devices as their primary tool for research, while 67% of consumers are more likely to purchase from a website that is mobile-friendly.
5. It has an outdated design
Let's be honest – most people judge a book by its cover. Similarly, websites that appear attractive are more likely to engage users. Web design trends are constantly evolving, which means you need to continuously pay attention and implement new designs.
Your customers' perceptions are critical to your site's health. Judgments are made quickly and often subconsciously, so it's vital that your site looks professional and appealing. Your website's design should showcase your services and give your current and potential clients a quick idea of who you are as a company.
6. You lack a content management system
A Content Management System (CMS) allows you to easily edit your website from an administrative interface. You'll want to manage your site and update content without needing to change codes or hire a web developer for editing.
A CMS lets you enter, modify, delete, add, and organize content without hassle. Your website should be a tool to interact with your clients, and a CMS enables easy editing of content related to specific offers, campaigns, or frequently changing rewards and competitions.
Have you recognized any of the above signs?
If you've recognized even just one of the above signs in your current website, then it's time for a redesign.
A website redesign could be what takes your business to the next level. Not sure where to start? Studio Web Art will enhance the efficiency of your website and adapt it to the modern digital age with a new design and functionality.